Making Your Homepage Work for You

 

As much as we’re told not to do it, everyone still judges a book by its cover. In the wide world of the internet, your homepage is the equivalent. It’s the first thing the user sees when they search for you, which means it’s their first impression of your site; and sometimes it’s their first impression of your company as well. The average user spends about fifteen seconds on a page – fifteen seconds. So how can you capture their attention in that timeframe and keep them on your site?

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Filed under: Website DesignTagged with: , ,

Social Media Management Tools: Getting Started

Streamline Your Business’s Social Media Management

Social media management tools are apps and software designed to help individuals and businesses streamline their social media management. These tools range from dashboards to scheduling assistants to social-listening software and they can small business stay on top of a variety of channels.

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Filed under: Digital Marketing, Social Media

Creating SMART Goals for Your Social Media Plan

Set Specific, Measurable, Attainable, Relevant, and Time-Based Social Media Goals

Your business’s social media presence is part of your overall marketing strategy, and part of that strategy involves setting social media goals and achieving them. Without setting goals for your social media efforts, it can be impossible to weed through the noise to determine if your online marketing is bringing in new business or just adding to digital chaos.

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Filed under: Social Media

Resolve to Improve Your Social Media Presence in the New Year

Boost the Quality of Your Business’s Social Media in 2017

We’re jumping into January, a time for resolutions, with some ideas on how to tap into social media success in the new year:

  1. Post with a clear plan. Your social media presence is part of your overall marketing strategy. Without clearly defined goals and a thoughtful plan for your posts and presence, how will you measure your success? Resolve to develop a social media plan and calendar if your business doesn’t have one—and if your business has a plan, resolve to stick to it.
  2. Customize your message for each social media site. Facebook, Twitter, Instagram, and LinkedIn each have unique strengths and different audiences. Blasting the same post to each stream feels automated and impersonal. Resolve to understand how people communicate on each network and modify your messages to fit those patterns.
  3. Stay social. When customers ask questions on your social media pages, return their messages thoughtfully and promptly. Engage with your followers in a way that reminds them that your social media presence is not a machine for advertisements, but a resource for them to utilize. Resolve to talk to, not at, your followers.

Bitboyz Digital offers professional, effective and affordable web design and digital marketing services in Cleveland, Ohio. Stop by and say hello! We’re flexible like that. Or, contact us to set up an appointment. We’re here to help your business thrive.

Filed under: Social Media

Tracking Your Marketing Success with Google Analytics

Ensure Marketing Effectiveness by Analyzing Your Strategies

You’ve made significant changes to your marketing strategies in order to bring more visitors to your website. You write weekly blog posts with targeted keywords. You are paying—weekly—for boosted and targeted Facebook ads in order to reach the right customers. You updated your clunky, early 2000s website to a fresh, mobile-friendly and responsive design. You’re doing everything right by the marketing guru’s standards—but how on earth do you measure your success?

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Is Your Site Mobile Friendly?

Y2K Called. It Wants Your Website Back.

If you’re old enough to remember what websites looked like in the late ‘90s, you probably recall how text heavy and full of gross fonts they were. Fast forward into the early 2000s and you’ve got the height of Adobe Flash, the original multimedia platform for the web. (And need we mention the glittery mess that was MySpace?)

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Facebook Marketing: Just Do It

Is Facebook Advertising Worth the Money? Yep.

Remember the good old days when you could have a business page on Facebook and your followers would see your posts for free? It seems like a distant memory at this point, but the future is here and Facebook found an incredibly effective way to monetize itself.

There are two key takeaways here to make note of:

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Filed under: Digital Marketing, Social Media

3 DIY Marketing Don’ts

If You’re Doing Any of These, You Could Be Hurting Your Business

We’ve talked about why you shouldn’t be managing your own website. Now we’d like to share some of the most common DIY marketing faux pas we see on a daily basis that are making small business owners look bad. If you’ve been using any of these tactics, it’s time to think twice and consider calling in a local Cleveland marketing team to help you turn things around.

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Filed under: Digital Marketing, Social Media

Should You Manage Your Own Website?

You Can Do It All, but Should You?

Here in the US of A, pulling yourself up by your bootstraps and climbing your way to success is something of a right of passage for entrepreneurs. Somewhere along the line though, many new business owners decide that this means they need to do it all themselves. This is pitfall you don’t want to let yourself get caught in, and here’s why.

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Filed under: Branding, Digital Marketing, Graphic Design, Website Design

Solid Branding Is Key. Here’s Why.

Wondering Why You Should Bother Investing in Branding? Read This.

If you’re not particularly familiar with the branding process, you may think that it is as simple as having a great logo. It’s true, your logo is definitely the face of your business, but a strong logo alone does not a strong branding package make. Let’s take a closer look at why branding is important and how to accomplish it effectively.

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Filed under: Branding, Digital Marketing, Graphic Design