With a new year comes new design trends. The top creatives in the industry have been predicting the 2018 design trends for the past few months, and now we’ll finally begin to see them in action. These trends will start to bombard us from the home page graphics of a...read more
The wide world of social media is just that - wide. There are so many different social networking options to choose from, and the number is growing all the time. There are the “long time” social sites (although, none of these sites can really be considered long-term...read more
#selfie. #nofilter. #followme. We generally associate hashtags with pictures found on Instagram of people in their teens or early 20s trying to be artistic. They attach strings of oddly specific or overly generalized terms and phrases to these pictures to connect to...read more
“Don’t judge a book by its cover.” You’ve heard that all your life. But no matter how many times you hear it, does it ever really alter your habits? If you walked into a bookstore right now with no particular book in mind - just browsing - what would you do? You would...read more
Your company has finally decided to jump on the social media bandwagon. You’ve talked about who your goal viewers are and how often you want to post. You’ve probably also discussed the breadth of content you want to create and topics. With a schedule mapped out and...read more
As much as we’re told not to do it, everyone still judges a book by its cover. In the wide world of the internet, your homepage is the equivalent. It’s the first thing the user sees when they search for you, which means it’s their first impression of your site;...read more
Streamline Your Business’s Social Media Management Social media management tools are apps and software designed to help individuals and businesses streamline their social media management. These tools range from dashboards to scheduling assistants to social-listening...read more
Set Specific, Measurable, Attainable, Relevant, and Time-Based Social Media Goals Your business’s social media presence is part of your overall marketing strategy, and part of that strategy involves setting social media goals and achieving them. Without setting goals...read more
Boost the Quality of Your Business’s Social Media in 2017 We’re jumping into January, a time for resolutions, with some ideas on how to tap into social media success in the new year: Post with a clear plan. Your social media presence is part of your overall marketing...read more
Ensure Marketing Effectiveness by Analyzing Your Strategies You’ve made significant changes to your marketing strategies in order to bring more visitors to your website. You write weekly blog posts with targeted keywords. You are paying—weekly—for boosted and targeted...read more
Y2K Called. It Wants Your Website Back. If you’re old enough to remember what websites looked like in the late ‘90s, you probably recall how text heavy and full of gross fonts they were. Fast forward into the early 2000s and you’ve got the height of Adobe Flash, the...read more
Is Facebook Advertising Worth the Money? Yep. Remember the good old days when you could have a business page on Facebook and your followers would see your posts for free? It seems like a distant memory at this point, but the future is here and Facebook found an...read more
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