If You’re Doing Any of These, You Could Be Hurting Your Business We’ve talked about why you shouldn’t be managing your own website. Now we’d like to share some of the most common DIY marketing faux pas we see on a daily basis that are making small business owners look...read more
You Can Do It All, but Should You? Here in the US of A, pulling yourself up by your bootstraps and climbing your way to success is something of a right of passage for entrepreneurs. Somewhere along the line though, many new business owners decide that this means they...read more
Wondering Why You Should Bother Investing in Branding? Read This. If you’re not particularly familiar with the branding process, you may think that it is as simple as having a great logo. It’s true, your logo is definitely the face of your business, but a strong logo...read more
Search Engines Are Still King. Can They Find You? SEO—search engine optimization—is a factor that all too many business ignore, to the detriment of their bottom line. Even with so many marketing strategies available to today’s business owners, the cornerstone practice...read more
Combine Old-School and New-School Methods to Meet Your Needs We live in a world of digital businesses—that’s a given. (If your business isn’t yet up on the Interwebs, start here!) Online purchasing is king, and your next customer is probably going down a Google rabbit...read more
Here’s a Great Place to Start There are so many great marketing tools out there these days and it’s tempting to want to try them all! Your best bet, though, is to hone in on 1 – 3 methods that you want to start with, then assess the value to your business and adjust...read more
Here’s Why Your Latest Tweet Isn’t Cutting It You’ve been using Facebook since the beginning, and maybe even MySpace before that. You’ve got a Twitter handle and you’ve got something to say. So, can’t you do your own social media? Probably not, and here’s why. Digital...read more
The Downsides of the Website-In-a-Can Fad It seems like a new DIY website company emerges every time you blink. And we get it: People want a fast, affordable and easy-to-use solution that will get them up and running online. However, for anyone who is actually trying...read more
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