Facebook Marketing: Just Do It

Is Facebook Advertising Worth the Money? Yep.

Remember the good old days when you could have a business page on Facebook and your followers would see your posts for free? It seems like a distant memory at this point, but the future is here and Facebook found an incredibly effective way to monetize itself.

There are two key takeaways here to make note of:

1. If you’re a business owner, you need a strong social media presence—period.
2. In order to have a successful Facebook presence for your business, you’ve got to pay for it.

We know, we know. All of us have done some foot stomping over number 2, but in the end, we’ve got to live in the now and work with the system we’ve been given. The upshot is, it’s actually a highly effective system—not only for making Facebook itself profitable, but also for building a cultivated, interested and engaged audience that is specifically interested in what you have to offer.

Facebook marketing tools allow you to build a handpicked audience based on a number of factors, including:

• age
• gender
• place on the map
• interests

By investing a dedicated monthly amount of your marketing budget in creating this specially designed group of fans, you are essentially paying for the exact audience you want. From there, you can create content designed to engage your audience, build rapport and eventually bring them into your sales funnel. Yes, there is cost involved, but the benefits to your business’s reputation, brand identity and sales potential are huge. Work with social media professionals to put a marketing strategy in place to maximize your benefits across the board.

Bitboyz Digital offers professional, effective and affordable web design and digital marketing services in Cleveland, Ohio. Stop by and say hello! We’re flexible like that. Or, contact us to set up an appointment. We’re here to help your business thrive.

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